Rising hip-hop artist Edubb302 is set to end 2024 on a high note with the release of his highly anticipated video for “Family First” and his introspective new single, “Forgive Me,” on December 27, 2024. Known for his descriptive lyrics, original delivery, and raw storytelling, Edubb302 continues to make waves in the industry, sharing his journey of love, family, struggle, and triumph.
The “Family First” video, which has already garnered attention from thousands of fans and several mainstream stations, showcases Edubb302’s unique talents both in front of and behind the camera. Not only did he record the video, but he also personally handled all aspects of editing, highlighting his versatility as an artist. This project underscores his hands-on approach to his craft and his determination to control his narrative in the ever-changing music landscape.
Alongside the video, Edubb302 is dropping his powerful new single, “Forgive Me.” The song delves into the internal battle between his two personas: Edubb302 and Elijah. While Edubb302 represents the professional, courteous, and ambitious side of the artist, Elijah embodies the aggressive, short-tempered family man who strives for grace and mercy but acknowledges his imperfections. This raw and emotional track promises to resonate with audiences as it showcases the complexity and authenticity of his artistry.
Reflecting on His Journey
Edubb302’s rise in the industry has been anything but easy. Signing a distribution deal with Empire and GT Digital in 2024, his music reached a global audience, amassing 160,000 streams across 143 countries this year alone. However, his journey has also exposed him to the predatory nature of the music industry, with false promises and scams threatening to derail his progress.
Determined to take control, Edubb302 took charge of his own marketing, participating in contests and music reviews to grow his fanbase organically. His efforts have paid off, and his story stands as an inspiration for indie artists everywhere.
“My message to indie artists is to study the industry,” he says. “Don’t just focus on music. Make the business your top priority and continue to learn every day. Artist development starts with yourself. Practice performing, engage your audience, and make them listen to what you have to say.”
Looking Ahead
As Edubb302 continues to rise, his goals remain ambitious yet grounded. In the next five years, he aims to be a Grammy-winning artist, helping to bring meaningful messages back to hip-hop. Looking further into the future, he envisions transitioning into an A&R role, discovering and developing the next generation of talent.
“I want to find generational artists who are here for the long run, not just for as long as a trend is popular,” he says.
Mark Your Calendars
“Family First” and “Forgive Me” drop on December 27, 2024, marking a pivotal moment in Edubb302’s career. Fans can follow his journey and stream his latest releases on all major platforms. With his unique sound, heartfelt lyrics, and unrelenting drive, Edubb302 is an artist to watch as he continues to make his mark in the music world.
