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Peterson Herard: Guiding Mid-Career Professionals to Service Business Success

From Corporate Banking Excellence to Entrepreneurial Mentorship: How Peterson Herard Empowers Professionals to Thrive in Service-Based Entrepreneurship by Leveraging Their Expertise

The journey of Peterson Herard from the heights of corporate banking to the realms of successful entrepreneurship is a testament to resilience, determination, and a deep commitment to helping others excel in the domain of service-based entrepreneurship. With an illustrious career that saw him rise to top positions at renowned institutions such as JPMorgan Chase, Northern Trust Corp, and Florida Community Bank, including earning the prestigious title of the #1 banker in his district, Peterson appeared to have reached the zenith of his banking career. However, the long hours and mounting burnout compelled him to seek a more fulfilling path.

In 2019, the birth of his daughter, Layla, marked a turning point in Peterson’s life. Observing his wife’s struggles in juggling daily responsibilities while he toiled away from 7 am to 6 pm, he realized the need for change. This pivotal moment set the stage for a courageous decision—to bid farewell to corporate banking and embark on a transformative journey into entrepreneurship.

The Leap to Entrepreneurship

Peterson’s journey into entrepreneurship commenced with freelancing, offering him a glimpse of the flexibility and autonomy he had longed for. Recognizing the boundless potential in the field of digital marketing, he embarked on a path of self-improvement, pursuing a digital marketing certification under the guidance of his mentor, Jacob. This marked the genesis of his highly successful consultancy, Reap and Sow Media.

Through strategic hiring, automation, and diversification of services, Peterson rapidly scaled his business, achieving multiple six figures in revenue. Yet, he candidly acknowledges that the transition from corporate banking to entrepreneurship was replete with challenges. Peterson humbly shares, “Building a client base, especially in the fiercely competitive digital marketing realm, was an uphill battle.” However, he attributes his remarkable success to the invaluable mentorship he received and the certification that honed his digital marketing prowess.

Balancing Work and Life as a New Father

In his pursuit of work-life balance as a new father, Peterson implemented a flexible schedule, delineated clear boundaries between work and personal life, and perfected the art of strategic time management. Despite the inevitable challenges, his unwavering determination paid off, yielding remarkable growth both personally and professionally.

Empowering Professionals through ServiceBiz Launch Academy

Today, Peterson is on a mission to empower mid-career professionals to harness their existing skills and expertise, guiding them toward the launch of their own service-based businesses. At the core of this mission lies his signature program, the ServiceBiz Launch Academy. This comprehensive program equips professionals to embark on their entrepreneurial journey, whether on a part-time or full-time basis.

Peterson’s motivation is unwavering: “I’m on a mission to teach professionals how to start service businesses and attain the work-life balance they desire.” This mission is rooted in his own transformative journey of pivoting skill sets to find fulfillment in entrepreneurship.

Sharing Wisdom and Inspiring Others

Peterson’s book, ‘Servicepreneur,’ serves as a guiding beacon for aspiring service business owners. Beyond the book, he generously imparts invaluable insights on his Instagram account, captivating audiences as a sought-after speaker at various engagements, inspiring others to take the entrepreneurial leap.

The Importance of Persistence and Resilience

When asked about his most profound lesson, Peterson underscores the paramount importance of persistence and resilience in the world of entrepreneurship. “Entrepreneurship is a rollercoaster ride,” he advises. “The key is to keep forging ahead, learn from setbacks, and adapt to changing circumstances.”


Peterson Herard’s inspiring odyssey from corporate banking success to becoming a servicepreneur exemplifies that, armed with the right mindset and support, professionals can transform their passions into thriving businesses. His story serves as a testament to the transformative power of entrepreneurship and the potential for individuals to discover true fulfillment in their work.

For those eager to delve deeper into Peterson’s insights and guidance, his book ‘Servicepreneur’ is available here. You can also stay updated on Peterson’s program and receive continuous inspiration for your entrepreneurial journey by following him on Instagram here.

Peterson Herard is more than an entrepreneur; he is a catalyst for others’ entrepreneurial dreams, providing the guidance and inspiration needed to transform those dreams into reality.

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