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Kelly Wilson: Guiding Apollo Energy’s Rise in Renewable Leadership

Empowering Renewable Energy: Kelly Wilson’s Journey from Home Improvement Expertise to Elevating Apollo Energy as a Premier Provider in the Industry

The renewable energy sector is witnessing unprecedented growth, but succeeding in this competitive landscape takes more than just good timing.

Enter Kelly Wilson and Apollo Energy, a tale of entrepreneurial vision and determination. Leveraging his background in home improvement, Wilson ventured into the world of solar sales with a unique focus on homeowners and employees. Through calculated risks, unwavering commitment, and prioritizing people, Kelly Wilson has transformed Apollo Energy from a solo endeavor into a prominent player in the renewable energy sector.

Pivoting from Traditional Construction to Solar Innovation

Before his foray into solar energy, Kelly Wilson spent nearly a decade honing his skills in home improvement. However, he soon recognized that the renewable energy industry offered far-reaching benefits beyond conventional installation jobs. “This is an industry poised for remarkable growth,” Wilson noted. “It provides homeowners with savings, independence, and environmental benefits.”

Wilson identified a need for a company that prioritized transparency and quality service over sales quotas, leading to the inception of Apollo Energy.

Launching Apollo with Zero Loans and Full Ownership

While many entrepreneurs seek external funding through investors or loans, Wilson took a different path by bootstrapping Apollo Energy. “Our entire organization started with nothing more than my personal savings,” Wilson revealed. “We are a debt-free, 100% privately-owned entity.” Wilson reinvested his initial solar sales commissions into Apollo and strategically focused on building a remote team that shared the company’s core values.

Putting People First

According to Wilson, Apollo’s employee-focused approach is central to their success. “Be highly selective in choosing your team,” advised Wilson. “Your core leadership team can make or break your organization, especially in the early stages.” Wilson remains committed to Apollo’s employees, emphasizing the importance of delivering on promises and granting staff ownership and flexibility.

Apollo Energy also actively gives back to communities through donations and volunteer work, embodying its motto, “people before panels,” in every facet of its operations.

Staying Customer-Focused

In the fast-paced renewable energy sector, Wilson recognized the dangers of prioritizing growth over customer satisfaction. This is why Apollo remains steadfast in its commitment to delivering personalized service and education to every homeowner. “We aim to become the top solar sales platform in the U.S., but we will never lose sight of our primary mission – providing value and care to our customers,” elucidated Wilson. “We invest the time to understand each homeowner’s unique needs so we can deliver the right solution.”

The company’s collection of five-star customer reviews is a testament to the efficacy of its customer-centric approach. Homeowners consistently laud Apollo’s consultative methods and in-depth solar expertise.

Rapid Growth Backed by Stellar Reputation

Apollo’s investments in employees and clients have paid off with rapid expansion. In just two years, the company has grown to employ over 60 professionals across 19 states and completes solar installations worth a staggering $1 million each month.

Apollo’s reputation for excellence has quickly outshone competitors that have been in business for over a decade. Wilson attributes this success to their seasoned team of industry experts and early adopters who have fostered trust with homeowners seeking to maximize savings while staying at the forefront of renewable energy solutions.

Looking to the Future – Commercial and Nationwide

With exceptional traction so far, Apollo has bold plans to ramp up expansion. The company recently moved into the commercial solar space to take on large-scale projects. “We can now accommodate installations of all sizes for residential and commercial clients,” said Wilson.

National reach is also on the horizon. “We aim to become the top solar sales platform across the entire United States,” affirmed Wilson. Apollo’s remote organizational structure positions them strategically for swift national growth.

As Apollo continues to broaden its footprint under Wilson’s leadership, their core values remain unchanged. “We’ll always stay true to our founding commitment of being transparent and genuine,” promised Wilson. “Our customers and employees come first, last and always.”

Wilson envisions a future where Apollo facilitates mass adoption of renewable energy across America. But no matter their size, Wilson insists the company culture will stay rooted in creating win-win solutions.

The Takeaway: Keep People at the Center

Kelly Wilson and Apollo Energy demonstrate how starting a successful business often requires an unconventional approach. By bootstrapping from day one and keeping control, Wilson ensured that Apollo remained true to its purpose. He took calculated risks but focused relentlessly on creating value for teammates and customers. Today, Apollo is poised for huge growth thanks to Wilson’s visionary, people-centric leadership style.

Wilson sums up his entrepreneurial journey so far simply: “If you take care of your people, the profits will follow.” For those looking to build something meaningful in renewable energy or any industry, Apollo Energy sets the gold standard. Kelly Wilson exemplifies how keeping people at the center will ultimately fuel sustainable success.

To learn more, visit Kelly’s website at and connect with them on social media:

  1. Website
  2. Instagram
  3. Facebook

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