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Holiday Products From PFG’s CHFA-Participating Brands

As the holidays quickly approach, there’s no better time to explore innovative products that cater to your lifestyle while promoting your well-being. Whether you’re an athlete, gluten-free eater, or looking for better menstrual care, we’ve rounded up standout products from Higher Healths, Schär, and Reign Wellness—three brands that recently showcased their latest innovations at the Canadian Health Food Association (CHFA) trade show.

The CHFA event serves as a vital platform for health and wellness leaders, highlighting brands like Higher Healths, Schär, and Reign Wellness, who are driving innovation in sustainability, health, and quality ingredients. Their participation showcases their dedication to pushing industry boundaries—whether through natural performance supplements, delicious gluten-free treats, or eco-conscious menstrual products—solidifying their role in shaping the future of wellness.

1. Higher Healths – “Strong” Performance Supplement

Photo from Higher Healths

Higher Healths, known for its commitment to sustainable, nutrient-dense products extracted from organ meat with their latest supplement, Strong. This performance-focused formula blends Beef Liver and Beef Heart to optimize muscle recovery, support hormone production, and improve gut health—an essential product for athletes looking to boost their strength and endurance naturally.

Why You’ll Love It:

  • Made from 100% grass-fed, grass-finished beef from local farms.
  • Pure, bioavailable nutrition without any synthetic fillers.
  • Designed to enhance muscle recovery, endurance, and digestive health.

Best for: Athletes and fitness enthusiasts seeking natural ways to fuel their body for peak performance.

2. Schär – Gluten-Free Speculoos Cookies & Panettone

Photo from Schär

Schär, a leading name in gluten-free foods, captivates those with gluten sensitivities with their indulgent yet dietary-conscious treats. Their Speculoos Cookies and Italian Panettone are perfect for the fall and holiday season, offering traditional flavors without the gluten. These treats are made with high-quality ingredients that cater to both gluten-sensitive consumers and those seeking a delicious, healthier alternative.

Why You’ll Love It:

  • Speculoos Cookies: Spiced, crisp cookies that pair perfectly with your fall beverages.
  • Gluten-Free Panettone: A fluffy, Italian holiday classic, now gluten-free, with raisins and candied citrus peel.
  • Non-GMO with no artificial preservatives.

Best for: Gluten-free individuals who still want to indulge in the flavors of the season.

3. Reign Wellness – Eco-Friendly Advanced Absorbency Tampons

Photo from Reign Wellness

Reign Wellness made a significant impression in feminine care and hygiene with their Advanced Absorbency Tampons, designed for both comfort and eco-consciousness. These tampons feature their exclusive CottonLock™ technology, providing superior absorbency and leak protection, while the product is made with 100% organic cotton—free from harmful chemicals. It’s a game-changer for those seeking both effectiveness and sustainability in menstrual care.

Why You’ll Love It:

  • CottonLock™ Technology: Multi-layer absorbent core ensures leak-free protection throughout the day.
  • Made with 100% organic cotton, free from synthetics and chemicals.
  • Eco-friendly packaging and plastic-free design.

Best for: Eco-conscious consumers who want high-performance, sustainable menstrual products.

For consumers, this collaboration of health-forward brands emphasizes a shared value of providing healthier alternatives that align with sustainable practices. Their collective presence at CHFA is a sign that the future of wellness will be inclusive, environmentally responsible, and driven by transparency and quality.

These standout products offer you the tools to enhance your health and well-being this fall, whether you’re gearing up for an active season, seeking out better food choices, or managing your menstrual health more sustainably. With their participation in CHFA, Higher Healths, Schär, and Reign Wellness demonstrate that they’re not just part of the health movement—they’re leading it.

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