Small business owners are no strangers to wearing many hats. You’re juggling products, customer service, operations, and, oh yes, marketing. The thing is, marketing shouldn’t feel like another hat that doesn’t quite fit. Yet too often, it does. Agencies promise sleek solutions and big results, but the reality? Long contracts, hidden fees, and a loss of control over the very thing you’ve worked so hard to build.
Courtney Hurley and Kelly Evans saw this happening to entrepreneurs again and again, and they decided it was time for a change. With over 30 years of marketing experience, they launched Screws + Stilettos to help business owners take back their power—and their marketing. Through their Market Like A CMO workshop, Hurley and Evans are equipping small businesses with the tools and knowledge to own their strategies, scale sustainably, and achieve more without burning out.
What Makes the Market Like A CMO Workshop Different?
Let’s face it: traditional marketing programs often leave you feeling like you’re learning a foreign language. You walk away with big ideas but no roadmap. Courtney Hurley and Kelly Evans have flipped that model on its head. The Market Like A CMO workshop is designed to be both practical and transformative, combining proven marketing strategies with science-backed productivity techniques to help you grow smarter, not harder.
The program covers everything from setting up a website and managing customer data to crafting marketing campaigns that deliver real results. But it goes deeper than that. Hurley and Evans also teach you how to optimize your time, energy, and focus, leveraging principles of neuroscience to work at your peak without sacrificing balance.
Marketing Independence Meets Peak Performance
Here’s where it gets really interesting. Market Like A CMO doesn’t just show you how to manage your marketing—it shows you how to manage yourself. The workshop incorporates concepts like “flow,” a state of deep focus and creativity that can boost productivity by up to 500%.
Through simple, actionable practices like single-tasking, time blocking, and active recovery, Hurley and Evans teach participants how to unlock their best work. It’s about creating a system that works for you, so you’re not just running your marketing—you’re thriving in it.
A Proven Approach Backed by Real Results
One of the most compelling aspects of Hurley and Evans’ work is their track record. Take, for example, the story of a 30-year-old retailer on the brink of closure during the pandemic. With no online presence and no way to reach customers, the business was struggling to survive. Hurley and Evans stepped in with a strategy that the retailer could execute independently. The results? A 55% increase in leads and a 51% rise in revenue.
But the impact went beyond the numbers. The retailer gained the confidence and capability to make marketing decisions without waiting on an outside party. That’s the kind of empowerment Hurley and Evans aim to deliver through their workshop.
Tools for Sustainable Growth
Hurley and Evans believe that marketing doesn’t have to feel overwhelming or out of reach. With the right tools, strategies, and mindset, any business owner can master it. The Market Like A CMO workshop is filled with actionable takeaways, including how to:
- Build and manage your own marketing assets.
- Develop campaigns that align with your goals.
- Optimize your workflow for focus and efficiency.
- Recognize and combat burnout with intentional recovery practices.
A Vision for Smarter, Balanced Growth
For Hurley and Evans, this workshop is about more than marketing. It’s about giving small business owners the confidence to chart their own course. They envision a world where entrepreneurs are equipped not only with the skills to succeed but also with the tools to stay balanced and fulfilled.
Ready to Take the Lead in Your Marketing?
If you’re tired of feeling like your marketing is out of your hands—or worse, like it’s running you—it’s time to make a change. The Market Like A CMO workshop is here to give you the clarity and control you need to build a smarter, more sustainable business. Visit their workshop page to get started.
Because no one knows your business better than you—and with Hurley and Evans’ guidance, you’ll finally have the tools to show the world what you’re capable of.
